Welcome
Get Results Better Than Before with social media strategy & creative
Unlock the power of social media to reach your business goals.
Better Than Before /// Social Media Strategy & Creative
The Value
Award-winning expertise without the top-tier agency price tag.
No, it's not too good to be true --- it's what happens when seasoned social media experts step away from the agency grind to infuse balance with career passions and everything else life has to offer.
The Science Behind Social
When it comes to social media success, a solid foundation should be created as a starting point. This is done through the analysis and understanding of data --- competitor, industry, consumer mindset, audience demographics, content performance analysis, and sentiment breakdown are great data points that all tell a story of where to focus to reach your brand goals through social avenues.
Creative Fit For Social
While social media content is not one size fits all, from brand to brand and also from social platform to platform, there is one commonality across the landscape: Social-first, low-fidelity content performs better than highly-produced over-perfected content. Organic or paid, content should be customized for your brand, the platform it lives on, and the goal or intent of the post while making economic sense for the return on your content creation budget.
Brands Worked On*
Popular products & Services /// Better Than Before SOcial
Social Media Audit
Social Media Playbook
Social Media Playbook
An Audit deliverable will breakdown to 75% data analysis and 25% actionable insights. And audit can expose what your brand is doing well and excelling at, and where the opportunities are. A social media audit provides the data-backed direction brands need to action and succeed on social.
Social Media Playbook
Social Media Playbook
Social Media Playbook
A social media playbook documents how to action a brand on social media. It provides the direction and guardrails for teams to proactively and reactively handle social media communications and creative. With a playbook, all teams from legal, pr, creative, customer care and social can all be aligned with the brand across the social media landscape.
Content Creation
Social Media Playbook
Content Creation
Social-first content creation is a balance of what a brand wants to communicate to audiences, and how a consumer wants to digest that content. It's not just asset specs in size and length, but the authenticity it exudes that makes social-first content a must-have for brands. Successful social media content strategies are authentic creative at low cost to ensure high ROI in the results.
Menu / Price List
Social Media Strategy
Better Than Before Social Media Strategy Products & Services Menu
One-Time Audit
Starts at $2k
Audits are the culmination of data analysis to understand the bigger picture within the social media ecosystem. Social Media Audits can be used to analyze one category, or many for a full picture of where your brand is now, and where to go next. Category examples include, competitor, industry, consumer mindset, audience demographics, content performance analysis, sentiment breakdown, share of voice, and social listening insights. The Audit will answer the "why", and provide meaningful next steps
One-Time Playbook
Starts at $2k
Social media playbooks act as the north star for brands. It can provide detailed guidance for customer care teams, creative, partner agencies and leadership buy-in to empower your social actions. Direction for how to handle incoming communications from escalations to brand love, and guardrails for proactive social efforts with brand voice, social listening keywords and surprise and delight opportunities. A social media playbook keeps your brand protected on social, while enabling your teams.
Data Analysis
$100/hr
Need to connect the dots, and understand what your social media data is telling you? This is for you! You will be handed a comprehensive insights analysis, with direction and options on what to do next.
All-Inclusive
20 hr minimum, $150/hr
Need it all? Yes, social media unicorns do exist. With an all-inclusive option, social media strategy and content creation can be yours to ebb and flow with your social needs. Tap into social media data-mining one week, and ask for TikTok videos the next, the hours are yours to use as needed.
Fractional Social Media Director
40 hr minimum, $100/hr
A good solution for part-time, ongoing social media leadership.
A Fractional Social Media Director can support your business and social team needs, including social media strategy leadership, data analysis, team management, team coaching, RFP support, client pitches, community management oversight with customer care teams and more.
Social Media Content Creation
Better Than Before Social Media Creative Products & Services Menu
Product Stills
Hourly or asset based
Stills are making a comeback across social platforms! Let us highlight your products in professionally styled, relatable, scroll-stopping imagery.
Product Video
Hourly or asset based
How-to's, recipes, lifestyle & more! Get video assets for social media platforms, with royalty free music, sound effects and engaging cuts to beat those engagement benchmarks.
On-Site Content Capture
Varies
Have an event you'd like on-site support for? We have worked with many brands at high-visibility events and directly with A-list celebrities to capture content, direct larger social photoshoots and publish event content in real-time.